Dan Slivjanovski, DV's CMO, highlighted the importance of focusing on industry hot topics, like made-for-advertising sites, social media measurement, and brand safety, through the DV Transparency Center initiative.
DoubleVerify aims to dispel myths about ad verification technology following a situation where marketers unknowingly purchased ads on a low-severity MFA site, believing it to be Forbes, showcasing the importance of transparency in the industry.
The DV Transparency Hub not only outlines the firm's three-tier MFA identification technology but also empowers marketers to make informed decisions on purchasing in various environments depending on the severity, addressing concerns about fraud and ad placements.
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