DoubleVerify has announced its acquisition of Rockerbox, elevating its digital media measurement capabilities. Rockerbox offers a unified marketing measurement platform leveraging multi-touch attribution and marketing mix modelling. This move signifies DoubleVerify's transition from traditional media quality assurance to a more comprehensive approach that includes detailed performance insights and business outcome optimization. With this acquisition, DoubleVerify enhances its ability to provide actionable insights, assist advertisers across various media channels, and utilize AI-driven strategies for improved campaign results.
DoubleVerify's acquisition of Rockerbox enhances its data solutions, providing advertisers with improved tools for end-to-end media performance measurement and AI-powered activation.
The integration of Rockerbox will allow DoubleVerify to capture comprehensive insights into campaign performance, marking a significant evolution in its service offerings.
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