Council Post: The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And StrategyAttribution is key for automotive dealerships to maximize marketing efficiency and improve ROI.
The 5 Best Call Tracking Software (Low Spend, High Return)Attribution of marketing channels maximizes ROI with call tracking software.
Council Post: The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And StrategyAttribution is key for automotive dealerships to maximize marketing efficiency and improve ROI.
The 5 Best Call Tracking Software (Low Spend, High Return)Attribution of marketing channels maximizes ROI with call tracking software.
AI-powered martech news and releases: November 7 | MarTechAI is revolutionizing marketing attribution, yet many organizations have yet to adopt these powerful tools.
Why Media Influence Is A Smarter Alternative To Attribution ModelsTraditional attribution models fail to capture the complete consumer journey.Media influence provides a deeper understanding of the long-term effects on consumer purchasing decisions.
Just 1 in 5 marketers are confident in last-click attributionMost marketers doubt last-click attribution's accuracy for long-term business impact.A majority are moving towards alternative measurement strategies.Marketers see the need for better tools like media mix modeling.
Unlocking the full customer journey with advanced marketing measurement models | MarTechDigital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
Council Post: How Marketing Teams Can Move Beyond Traditional Attribution ModelsThe buying journey has become complex, challenging traditional marketing models, pushing CMOs to seek creative solutions for untangling customer interactions.
New Ecommerce Tools: March 4, 2024Growify launched a marketing attribution platform for ecommerce analytics.Bluesky Commerce introduced Evolv Storefront for headless commerce.
Know Exactly How Well Your Marketing Initiatives are Performing With This Real-Time Tracking Tool | EntrepreneurSEO ad-tracking tool Weberlo ROI Ad Tracking Starter Plan is on sale for $49.99 (reg. $499).Weberlo tracks metrics such as leads generated, customers acquired, conversion rates, and more.