DoubleVerify to Acquire RockerboxDoubleVerify boosts its digital measurement capabilities by acquiring Rockerbox for advanced marketing attribution and data analytics.
Unlocking the full customer journey with advanced marketing measurement models | MarTechDigital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
DoubleVerify to Acquire RockerboxDoubleVerify boosts its digital measurement capabilities by acquiring Rockerbox for advanced marketing attribution and data analytics.
Unlocking the full customer journey with advanced marketing measurement models | MarTechDigital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
Barb to Measure TV YouTube Viewing; DoubleVerify Acquires RockerboxBarb will report YouTube viewing on TV screens, marking the first initiative of its kind.
Council Post: The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And StrategyAttribution is key for automotive dealerships to maximize marketing efficiency and improve ROI.
The 5 Best Call Tracking Software (Low Spend, High Return)Attribution of marketing channels maximizes ROI with call tracking software.
Council Post: The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And StrategyAttribution is key for automotive dealerships to maximize marketing efficiency and improve ROI.
The 5 Best Call Tracking Software (Low Spend, High Return)Attribution of marketing channels maximizes ROI with call tracking software.
AI-powered martech news and releases: November 7 | MarTechAI is revolutionizing marketing attribution, yet many organizations have yet to adopt these powerful tools.
Why Media Influence Is A Smarter Alternative To Attribution ModelsTraditional attribution models fail to capture the complete consumer journey.Media influence provides a deeper understanding of the long-term effects on consumer purchasing decisions.
Just 1 in 5 marketers are confident in last-click attributionMost marketers doubt last-click attribution's accuracy for long-term business impact.A majority are moving towards alternative measurement strategies.Marketers see the need for better tools like media mix modeling.
Council Post: How Marketing Teams Can Move Beyond Traditional Attribution ModelsThe buying journey has become complex, challenging traditional marketing models, pushing CMOs to seek creative solutions for untangling customer interactions.