Barb will begin daily audience reporting for selected YouTube channels viewed on TV screens, collaborating with SeeViews and Kantar Media in an unprecedented move. Meanwhile, DoubleVerify has acquired Rockerbox for $85 million to enhance its capabilities in marketing attribution and response to calls for better ad safety reporting. Lastly, Schibsted Media is acquiring TV4 and MTV Finland from Telia Company for SEK6.55 billion, underlining the crucial role these channels play in fostering democratic values and quality entertainment.
Barb is set to expand its audience measurement to include daily reporting of YouTube channels viewed on TV devices, a pioneering initiative in the industry.
DoubleVerify has acquired Rockerbox for $85m to enhance its multi-touch attribution and marketing capabilities, responding to industry demands for improved ad reporting.
Schibsted Media is acquiring TV4 and MTV Finland from Telia Company, highlighting the significance of these channels in promoting democratic values and quality content production.
The acquisition by Schibsted Media values TV4 and MTV Finland at SEK6.55bn, emphasizing the importance of these media outlets as trusted news providers.
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