DoubleVerify is enhancing its services by rolling out URL-level reporting for ad placements to improve transparency and media safety, following a critical report linking ads to child sexual abuse material (CSAM). Initially available upon request, the reporting will now be accessible to all clients, along with new content categories designed to avoid high-risk placements. This move responds to increased pressure on ad verification firms after major brands’ placement issues led to investigations by Senate lawmakers, highlighting systemic failures in the ad ecosystem that undermine brand safety efforts.
The findings prompted Sens. Marsha Blackburn (R-Tenn.) and Richard Blumenthal (D-Conn.) to launch a probe into several leading adtech companies, including Google, Amazon, DoubleVerify, and IAS.
DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM).
DoubleVerify also introduced new content categories to help advertisers avoid high-risk placements, such as 'Highly Illicit: Do Not Monetize' and 'Peer-to-Peer Sharing and Streaming'.
In response to industry criticism regarding brand safety tools, DoubleVerify aims to increase transparency and media quality insights through immediate and phased URL-level reporting.
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