During the Google antitrust trial, two expert witnesses emphasized the need for open-source ad tech solutions, suggesting there's significant support for non-business operated marketplaces.
TTD CEO Jeff Green argued that the open web ecosystem must enhance its supply chain to compete with walled gardens, advocating for a more integrated approach to supply chains.
The ongoing discussion about advertising technology raises questions about privacy, especially with innovations that could enable cars to listen to conversations for targeted advertising.
The concept of open-source advertising marketplaces is gaining traction as ad tech leaders seek alternatives to traditional, business-operated models, looking towards collaboration and transparency.
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