Alphabet's recent antitrust losses, including a ruling declaring Google's search engine an illegal monopoly, have raised concerns among shareholders. However, the company plans to appeal these decisions, suggesting a lengthy legal battle ahead. Comparisons to Microsoft's antitrust struggles in the late '90s indicate that while challenges exist, they don't necessarily spell doom for the tech giant. Beyond legal hurdles, the growing influence of artificial intelligence poses a more significant threat to Google's search business, with predictions of a notable decline in traditional search engine usage by 2026 due to AI alternatives.
According to research firm Gartner, search engine usage is set to drop by a massive 25% in 2026 as people favor AI.
Alphabet's defeat in these antitrust cases doesn't signal a dire situation for the company at this point, as the appeal process will take time.
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