The traditional landscape of digital advertising is evolving rapidly, influenced by heightened privacy concerns and the potential demise of third-party cookies, creating uncertainty in ad tech.
DMEXCO 2024 is poised to showcase pivotal innovations and strategies, acting as a critical platform for industry professionals to adapt to ongoing changes and competition.
IPG's Magna unit has increased its U.S. media spend forecasts for 2024, indicating a strong trajectory in revenue growth based on impressive first-half results.
The emergence of influencers is shifting; rather than relying solely on social media, platforms like Roblox and Fortnite are becoming prominent sources for content creators and audiences.
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