2024 is the year of accelerated signal loss.
In the 'Great Reset' we need to reset our thinking about identity, addressability and data security, in a privacy-first manner, and become a more regulated ecosystem coupled with signal loss.
Cookie deprecation and Privacy Sandbox are two distinct events. We as an industry have conflated those as one.
#digital-advertising-industry #privacy-regulations #cookie-deprecation #privacy-sandbox #data-security
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