Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
Briefly

from Digiday6 months ago
Publishers feel SSPs and DSPs are to blame for the growth of made-for-advertising sites, with 60% and 58% agreement, respectively. Additionally, 57% of publishers blame advertisers, while 21% strongly agree with this viewpoint.
Digidayhttps://digiday.com/marketing/digiday-research-who-do-marketers-and-publishers-blame-for-the-proliferation-of-mfas/
Only 29% of publisher professionals see publishers themselves as to blame for the proliferation of made-for-advertising sites, ranking them fifth in self-blame behind other entities like ad verification vendors.
Digidayhttps://digiday.com/marketing/digiday-research-who-do-marketers-and-publishers-blame-for-the-proliferation-of-mfas/
Read at Digiday
#digital-advertising #publishers #marketers #responsibility #industry-analysis
[
|
]