Digiday+ Research: Publishers expected Google to keep cookies, but they're moving on anyway
Briefly

The recent Digiday+ Research survey highlights that 80% of publishers are committed to finding alternatives to third-party cookies, regardless of Google's reversal on its earlier plan.
Despite Google's decision to retain third-party cookies, 70% of publishers believed that Google would eventually change its mind again regarding the deprecation plans before year's end.
Read at Digiday
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