The survey results indicate that Google and The Trade Desk are leading the programmatic advertising space, but there’s significant interest from industry professionals in Amazon as a competitor.
When asked to choose only one DSP, the preference for Google DV360 and The Trade Desk was evenly split at 39%, highlighting a competitive landscape beyond just Google.
#programmatic-advertising #demand-side-platforms #digital-advertising #market-competition #ad-industry-insights
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