The article highlights key developments in the ad tech industry, including Interpublic Group's sale of R/GA to Truelink Capital, which aims to refocus on core strategies. Viant Technology's acquisition of Lockr underscores the importance of first-party data. Furthermore, the article discusses alarming findings from a TollBit report indicating that AI search engines are significantly reducing referral traffic to traditional publishers, sending only 4% of what they receive from Google. Additionally, excitement builds for the upcoming 2025 All In Census, which focuses on workplace representation and talent retention in the UK advertising sector.
Interpublic Group has sold its innovative digital agency R/GA to Truelink Capital to focus on its core business, marking a strategic shift in its operational priorities.
Publishers face a dire situation as AI search engines deliver 96% less referral traffic, exposing the growing threat of AI scraping and undermining their digital presence.
The 2025 All In Census is one week away, emphasizing the industry's commitment to enhancing workplace diversity and talent retention in the UK advertising sector.
The recent acquisition of Lockr by Viant Technology highlights the ad tech industry's continuous evolution and the importance of first-party data in the current digital landscape.
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