The latest updates in the search industry reveal notable advancements and regulatory challenges affecting Google. Google Ads has introduced the ability for advertisers to display ads at both the top and bottom of search results, asserting that this does not equate to double serving. Additionally, Google is implementing visual changes, such as a blue gradient for site names in search results. Meanwhile, the Department of Justice is re-engaging with Google over antitrust issues, emphasizing the necessity for market division to foster competition and prevent monopolistic control.
Google Ads is now allowing advertisers the opportunity to display ads at both the top and bottom of the search results page, a move that the company states is not technically double serving.
In response to ongoing legal challenges, the DOJ is pressuring for a breakup of Google, claiming its dominance in search may stifle competition and innovation in the tech industry.
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