Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger
Briefly

Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements.
Google Analytics now aligns with Google Ads on the definition of conversions, providing clarity and consistency in online advertising measurement.
Read at AdExchanger
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