Paige Musto highlights the significance of pre-launch testing for brands utilizing Instagram's new "Test Reels" feature. As the competition heightens and attention spans shorten, it becomes essential for brands to rigorously measure audience feedback before rolling out campaigns. Fast-paced marketing doesn't mean skipping essential testing steps. Successful brands are now prioritizing comprehensive testing to ensure emotional connection and brand loyalty, countering the costly missteps seen in past mishaps like New Coke. This approach leads to a stronger ROI and empowers brands to launch confidently.
Remember New Coke? If you don't, that's kind of my point. In 1985 Coca-Cola spent over over $30 million launching a product that should have been a hit-it performed well in blind taste tests, after all.
The best brands today don't just test what people like-they test why it matters. They gather real-world feedback to measure emotional impact, brand affinity and long-term loyalty, not just surface-level reactions.
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