Conversational commerce is rapidly evolving, with projections suggesting a sevenfold increase in global spending by 2025, hitting $290 billion. While this trend isn't new, with roots tracing back to 2014 and early investments in messaging platforms, significant traction has largely occurred in customer support applications. There are two types of conversational commerce: pre-purchase influence and post-purchase customer support. The latter has seen greater adoption due to clear ROI for brands, lower consumer expectations for responses, and a shift in consumer sentiment towards increasing acceptance of chatbots.
Conversational commerce is witnessing a dramatic rise, with global spending projected to reach $290 billion by 2025, primarily driven by customer support automation.
Collection
[
|
...
]