"Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake."
"I would focus on the number of orders, not traffic. A brand might have 100,000 visitors and just 20 orders. There's no way to judge that data accurately."
"Announcement bars are the biggest. Most sellers slap on an announcement bar and forget about it. Instead, always link it to a product page, regardless of the promotion."
"Another mistake I see is not showing the price under a product title or above the fold in the product page description."
Dave Diederen emphasizes the importance of testing in ecommerce, particularly for product pages and advertising strategies. He believes that content and copy significantly impact conversion rates. Diederen suggests that merchants should focus on optimizing their existing assets rather than prioritizing aesthetics. He recommends aiming for around 250 orders for reliable A/B testing and highlights that announcement bars can drive significant conversion gains. Additionally, he points out the importance of displaying prices prominently on product pages to enhance user experience and conversion potential.
Read at Practical Ecommerce
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