The CMA's interim executive director Juliette Enser explains that 'provisional findings indicate Google is using its market power to hinder competition when it comes to the ads people see on websites.' This emphasizes the vital role advertising plays for companies providing digital content at little or no cost, underlining the necessity for fair dealings in the digital advertising space.
The Competition and Markets Authority expressed concerns that Google may be abusing its dominant position by setting its own advertising exchange as a preferred option, an issue that has drawn scrutiny from regulators in the EU and US.
The CMA started investigating Google's advertising technology in 2022 due to worries of preferential treatment for its own services, intertwining this with inquiries into Google's header bidding services.
With Google expected to respond to the CMA’s objections by early 2025, the regulator plans a thorough nine-month review of these responses before determining its next steps against Google's advertising practices.
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