"CloudX - a startup co-founded by the guys who co-founded MoPub and MAX - is using LLMs agents, "intelligent monetization" and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than another AI-powered SSP. That's a lot of zeitgeisty buzzwords all at once. So, here's the jargon-free condensed version: CloudX CEO and Co-Founder Jim Payne wants to take the pain (sorry, had to) out of mobile ad monetization and automate a lot of the tedious busywork that usually falls to engineers and ad ops."
"Think of CloudX as MoPub's spiritual successor. The basic goal is similar, which is to help app publishers make money from their inventory, but the underlying approach has been updated for a more agentic way of running the stack. Rather than just automating the auction, the idea here is to use agents to tweak floors, line items and demand paths based on real-time performance data. Agents can bridge the gap between a high-level strategy and the day-to-day mechanics of implementing a monetization regime, Payne said."
CloudX uses LLM agents, intelligent monetization, and a trusted execution environment to automate mobile ad monetization and treat the mobile ad stack as programmable infrastructure. CloudX launched into general availability after a Q4 beta with mobile publishers who allowed agents to set up and maintain ad stacks. The platform automates tedious tasks like adjusting floors, line items and demand paths using real-time performance data. Agents translate high-level monetization strategies into day-to-day ad stack mechanics and aim to handle programmatic throughput at billions of impressions per day while remaining intelligent at scale.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]