"Melvin's experience gives him a unique lens on where the industry is headed, and where it breaks down today. His ability to translate complexity into scalable, high-performing solutions will be instrumental as we accelerate growth and help brands move from fragmented workflows to fully connected execution."
"At MediaBrands, he helped to build and scale the agency's performance content discipline into a multimillion-dollar business unit while managing more than 50 simultaneous campaigns for Tier 1 advertisers."
"His work included a ground-breaking holiday NBA campaign in which AI-generated synthetic audiences and dynamically assembled CTV and display assets produced a 23% lift in tune-in rates."
"Stern cited the gap between ad tech capability and real-world adoption as the central challenge he hopes to address in his new role."
Clinch has appointed Melvin Stern as vice president of growth to strengthen its North American team. Stern previously worked at IPG's MediaBrands Content Studio, where he led performance content practices for major brands. In his new role, he will focus on driving business growth and helping brands adopt Clinch's Flight Control platform for omnichannel advertising. His experience in dynamic creative and audience strategy will be crucial for addressing industry challenges and improving integrated workflows.
Read at Exchangewire
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