Audun Amundsen's documentary, premiering at the DocEdge festival, dives into the world of digital marketing and lifestyle entrepreneurs like Akbar Sheikh. Starting with a $7,500 course, Amundsen's investigation exposes the industry's deceptive promises through face-to-face interviews with key figures, including Tai Lopez and Gretchen Rubin. The film explores the ethics and human consequences of this lucrative but controversial industry, aiming to unveil both the allure and the pitfalls of digital entrepreneurship. It includes Amundsen's observations, expert insights, and personal narratives, promising a comprehensive look at this booming sector.
Over years of investigation, I've gained rare access to the industry uncovering how these figures operate, the promises they sell and the human cost of their methods.
The film examines the tactics, ethics and impacts of this booming industry through intimate portraits, expert interviews and my own journey.
The documentary pulls back the curtain on an industry built on hype, hustle and heartbreak, featuring explosive revelations and access to online empire builders.
In addition to Akbar Sheikh, interviews include internet business entrepreneurs and motivational experts, revealing their methods and the industry’s impact.
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