Rokt's acquisition of mParticle for $300 million signifies a growing trend in the CDP market, where independent companies are in high demand for enhancing ecommerce relevance.
"Across billions of ecommerce transactions, we have seen joint clients achieve much better consumer and business outcomes when using mParticle - up to 50% better," said Bruce Buchanan, highlighting the effective synergy between Rokt and mParticle.
The merger is expected to unlock real-time relevance across ecommerce, advertising, and customer experience, proving beneficial for a wide range of premium clients.
Following the acquisition, mParticle's leadership will retain critical roles, ensuring continuity and expertise as they aim to enhance the platform's capabilities.
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