Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic ("keto") snack products on search and social, including Facebook and Instagram.But, as product demand and Facebook CPMs concurrently rose, a DTC-only biz wasn't enough to scale the business, said CEO Krishna Kaliannan.
[
add
]
[
|
|
...
]