Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel | AdExchanger
Briefly

By
You might call Andrew Mok an accidental CMO."I never thought I would do marketing," Mok said.Although Mok is now CMO of peer-to-peer car-sharing company Turo, which bills itself as "Airbnb for cars," he was "more of a left-brain person growing up."Mok's Taiwanese immigrant parents encouraged him to focus on hard skills, so he majored in computer science and business administration at UC Berkeley and, in 2012, started at Turo in a business intelligence role.
Read at AdExchanger
[
add
]
[
|
|
]