"Is programmatic really broken-or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for "radical control and radical transparency," giving advertisers page-level insight before they place a bid."
"Yavonditte also champions the long-overlooked role of creative, arguing that brands are leaving performance lift on the table by sidelining contextual and design optimization. He sees contextual targeting as one of the most effective ways forward in a world of signal loss, and introduces sentiment analysis as a new layer of brand safety. Listen in as Yavonditte maps out a more accountable, performant future for programmatic-one where buyers experiment, invest in quality, and embrace transparency across the open web."
Programmatic advertising suffers from misalignments between DSPs, agencies, and buyers that create inefficiencies across the chain. Advertisers require radical control and radical transparency, including page-level insight before bids are placed. Creative quality and contextual design are underused, leaving performance lift on the table. Contextual targeting provides an effective path forward amid signal loss. Sentiment analysis can serve as an added layer of brand safety. Buyers should experiment, invest in quality inventory and creative, and adopt transparency and accountability across the open web to drive performance. Measurement and bidding practices must be rethought to align incentives and value quality.
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