Calzedonia Invests in AI Technology from Scibids & Dentsu to Optimise the Performance & Results of its Media Buying Efforts
Briefly

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group.Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and Dentsu to increase the ROI of digital marketing and partner of IAB Italy, signing a collaboration that involved the group's four most iconic brands: Calzedonia, Intimissimi, Tezenis, and Falconeri.
Read at Exchangewire
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