The cost of customer acquisition (CAC) is on the rise.But if brands also consider metrics like engagement and retention, they'll be more likely to get their money's worth.By blending retention into CAC, brands are investing in the future health of their business.Last year, 45% of brands said they spent more than half of their marketing budget on retention strategies, up from 33% in 2020, according to recent research from marketing platform Braze.
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