"BIRMINGHAM, MI - , the parent company of Security Magazine, recently announced the launch of IgniteDemand, a demand generation and nurturing platform built to transform how businesses engage prospects, accelerate pipelines, and drive measurable growth. Early campaigns are already delivering standout results: in just three months of a six-month pilot, a client generated 330-plus qualified leads and achieved engagement rates double the industry benchmark, enabling sales teams to connect faster and convert pipelines more efficiently."
""At BNP Media, we're redefining what it means to be a B2B marketing partner. IgniteDemand delivers not just leads, but intelligence that accelerates sales velocity," said Tagg Henderson, Co-Chief Executive Officer of BNP Media. "It's about helping businesses engage deeper, grow faster, and gain more ROI from their marketing and advertising.""
"IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack actionable insight. Instead, the platform equips B2B companies with real-time intelligence and always-on nurturing, backed by BNP Media's trusted editorial expertise and highly engaged professional communities across 35+ industries."
BNP Media, the parent company of Security Magazine, launched IgniteDemand, a demand generation and nurturing platform designed to transform B2B prospect engagement, accelerate pipelines, and drive measurable growth. Early pilot campaigns produced more than 330 qualified leads in three months and engagement rates twice the industry benchmark, enabling faster sales connections and improved conversion efficiency. The platform offers real-time intelligence and always-on nurturing supported by BNP Media's editorial expertise and professional communities across 35+ industries. IgniteDemand replaces traditional lead-gen programs that delay delivery or lack actionable insight with data-driven, continuously nurturing capabilities aimed at boosting marketing ROI.
Read at Securitymagazine
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