Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities
Briefly

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research.Attention is the evolution of viewability, going further to determine an ad's ability to drive impact and memorability.
Read at Exchangewire
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