The article discusses the lucrative adtech industry, which is a $1 trillion market, focusing on companies like AppLovin and The Trade Desk. Despite their exceptional growth, their stocks have seen significant declines in early 2025 due to market corrections. AppLovin stands out by leveraging AI tools, resulting in a 75% rise in advertising revenue and a net income increase of 343% for 2024. For 2025, projected revenue growth remains strong. The article suggests evaluating their investment potential amid current volatility.
2024 was a transformative year for AppLovin, with ad revenue surging by 75% and net income soaring by 343%, highlighting the robust impact of AI.
The Trade Desk and AppLovin are experiencing stock volatility amid a broader market correction, with year-to-date declines of 53% and 45% respectively.
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