Barkley OKRP has introduced MissionOne Media, an independent media agency extension led by Sean Corcoran, to address the needs of mid-sized marketers feeling neglected by larger firms. The agency, drawing on the technology and experience of the acquired Adlucent, focuses on integrating media planning with creative strategies. Corcoran emphasizes a balanced approach, positioning MissionOne as the ideal partner for clients spending $50 million to $100 million while ensuring a full-service offering that includes data management, audience targeting, and innovative uses of AI, all under the tagline "Scale with soul."
"We feel like it's kind of Goldilocks size," he said, as in neither too big nor too small. The perfect client spends somewhere in the $50 million to $100 million range.
"We're using [Adlucent] as the base layer of tech, and we've already started to build on top of it, to expand it so it's more of a full service capability around media, from a full-funnel perspective."
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