"OpenAI is looking to scale those ad operations quickly - and it appears open to partnering with an established player rather than building everything from scratch in-house. The potential collaboration would tap The Trade Desk's sophisticated programmatic platform, giving OpenAI immediate access to brands, agencies, and sophisticated targeting tools across digital channels."
"For The Trade Desk, which has watched its core growth decelerate amid intensifying competition, landing even an early-stage deal with one of the hottest names in tech could provide a much-needed shot of revenue momentum and credibility. Shares are exploding higher on the speculation alone, underscoring just how starved investors have been for positive catalysts."
The Trade Desk, once a programmatic advertising leader, declined significantly as Amazon expanded in retail media and connected TV. The stock fell to $25, representing a 75% loss from its 2024 peak. Recent reports indicate OpenAI is exploring a partnership with The Trade Desk to scale its newly launched ChatGPT advertising operations. This potential collaboration would leverage The Trade Desk's programmatic platform, brand relationships, and targeting capabilities. For The Trade Desk, facing slowing growth and intensifying competition, such a partnership could provide crucial revenue momentum and market credibility. CEO Jeffrey Terry Green's substantial $148 million insider stock purchase further signals confidence in the company's prospects.
Read at 24/7 Wall St.
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