"The roots of AR advertising date back to 2008, when German agencies designed a printed magazine ad of a model BMW Mini that appeared on screen when held in front of a web camera. This early example showcased the potential for interactive advertising, allowing users to control the virtual model and view it from different angles."
"In 2011, National Geographic invited people to interact with extinct animals through screens and cameras in malls, demonstrating the engaging potential of AR ads. Coca-Cola took this further in 2013 with a campaign simulating environmental issues, effectively capturing consumer interest and media attention."
Augmented reality (AR) technology has gained significant traction, with over 1 billion users of AR-powered mobile apps as of 2021. The roots of AR advertising began in 2008 with interactive ads, leading to campaigns by companies like National Geographic and Coca-Cola that engaged consumers in unique ways. The introduction of ARKit by Apple in 2017 further propelled AR's integration into marketing, allowing developers to create innovative applications that enhance consumer interaction and brand engagement.
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