The article discusses the impact of artificial intelligence (AI) on search engine marketing, emphasizing that Google, which dominates over 90% of global searches, faces potential challenges as AI companies develop new technologies. While many businesses have traditionally relied on Google for exposure through both organic traffic and paid ads, the emergence of competitors seeking to revolutionize the search industry signifies a possible shift in digital marketing strategies. Businesses must stay vigilant to adapt to these changes and prepare for a landscape where AI could redefine search marketing.
Google controls over 90% of all searches completed on the internet worldwide, a market share it has held for the last decade.
Many businesses rely on Google for exposure, either through organic traffic or paid advertising like Google Ads.
With advancements in AI search technologies, established methods of digital marketing may face significant challenges as competitors emerge.
As AI companies focus on winning the technology war, they currently overlook monetization, which poses risks to traditional digital marketing strategies.
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