Synthetic audience testing is a promising innovation in marketing that involves creating digital avatars based on real-world data—like demographics and purchasing behaviors—to better understand customer preferences. These digital twins allow marketers to pose specific questions, offering deeper insights than conventional focus groups, which can be limited in speed, cost, and scope. However, the effectiveness of this strategy hinges on the quality and organization of the underlying data. Industry experts emphasize the need to prepare data ahead of time to fully leverage AI advancements in audience analysis.
Synthetic audience testing would allow me to create that audience using real data, offering marketers deeper insights into customer preferences and behaviors.
You could ask them the five w's: Why might you be looking for a new supplement? When would you purchase it? How might you envision the product?
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