Amazon is exploring generative AI through various new applications to enhance customer interaction. CEO Andy Jassy revealed that the company is developing about 1,000 generative AI applications, primarily focusing on internal tools but also on customer-facing innovations. Recent features include AI-summarized reviews, the Ruffus chatbot for search, and a new intuitive Interests function that transforms user requests into dynamic product recommendations. These tools leverage large language models to improve product discovery and shopping efficiency, aiming to keep pace with external competitors like ChatGPT while enhancing the overall user experience on Amazon's platform.
Amazon is actively integrating generative AI into its platform, with initiatives like chatbots and auto-updating widgets to enhance customer experience.
The company's AI applications aim to streamline internal processes and deliver new features such as AI-summarized reviews and personalized shopping experiences.
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