ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes
Briefly

from Exchangewire1 month ago
AMS Identifier Audit dashboard tracks the presence and correlation of identifiers in ad impressions for publishers to optimize audience targeting.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/04/arcspan-releases-identifier-audit-to-expand-audience-data-analytics-suite-aiding-publishers-in-linking-identifiers-to-programmatic-outcomes/
ArcSpan's Identifier Audit dashboard offers insights into programmatic data, including user IDs, CPMs, demand alignment, and the impact of identifiers on sales results.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/04/arcspan-releases-identifier-audit-to-expand-audience-data-analytics-suite-aiding-publishers-in-linking-identifiers-to-programmatic-outcomes/
Read at Exchangewire
#ams-identifier-audit #publisher-audience-data #programmatic-advertising #audience-targeting #ad-tech-solutions
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