ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic OutcomesAMS Identifier Audit dashboard tracks identifiers in ad impressionsArcSpan helps publishers optimize audience targeting and analyze programmatic data.
SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were IntroducedAttekmi is rebranding from SmartHub to demonstrate its commitment to expanding its programmatic advertising solutions and enhancing client partnerships.
Xapads Launches in The UK With Appointment of James Eppinger as Country HeadXapads appoints James Eppinger as Country Head, UK to expand operations in Western Europe.
ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic OutcomesAMS Identifier Audit dashboard tracks identifiers in ad impressionsArcSpan helps publishers optimize audience targeting and analyze programmatic data.
SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were IntroducedAttekmi is rebranding from SmartHub to demonstrate its commitment to expanding its programmatic advertising solutions and enhancing client partnerships.
Xapads Launches in The UK With Appointment of James Eppinger as Country HeadXapads appoints James Eppinger as Country Head, UK to expand operations in Western Europe.
Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven MarketingInnovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation.
How JumpCrew sells B2B companies on its concept of growth as a serviceJumpCrew offers Growth as a Service (GaaS) for B2B companies, providing a one-stop shop solution for all sales and marketing needs.
Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid CommunityTeqBlaze joins Prebid community for industry standards development and modernization of products.TeqBlaze aims to enhance Prebid technology solutions by actively participating in working groups and contributing expertise.
Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships TeamOverwolf announced global expansion of brand partnerships team with key appointments, aiming to engage gamers through proprietary ad tech solutions and IAB standard ads.