#ad-tech-solutions

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Exchangewire
2 days ago
Marketing

Xapads Launches in The UK With Appointment of James Eppinger as Country Head

Xapads appoints James Eppinger as Country Head, UK to expand operations in Western Europe. [ more ]
Exchangewire
4 weeks ago
Marketing tech

Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community

TeqBlaze joins Prebid community for industry standards development and modernization of products.
TeqBlaze aims to enhance Prebid technology solutions by actively participating in working groups and contributing expertise. [ more ]
Exchangewire
1 month ago
Marketing tech

ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

AMS Identifier Audit dashboard tracks identifiers in ad impressions
ArcSpan helps publishers optimize audience targeting and analyze programmatic data. [ more ]
AdExchanger
2 months ago
Marketing tech

Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year | AdExchanger

Topsort secured a $20 million Series A investment.
Topsort's growth focuses on retail media and post-cookie ad tech solutions. [ more ]
Exchangewire
2 months ago
Online marketing

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

Organizations face challenges in safeguarding digital advertising reputation due to the complex nature of online marketing campaigns.
Brand safety policies and impression level verification trackers are crucial, but practical implementation and continuous auditing are essential for effective brand protection. [ more ]
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