AI tools are aiding publishers by streamlining ad sales and operations, resulting in incremental revenue gains. However, publishers are also facing traffic loss to generative AI-powered search, which may not be offset by internal optimizations. Stephanie Layser of Amazon Web Services highlighted that Twitch improved its revenue by automating sales processes and centralizing marketing data. Specifically, Twitch reported a 25% revenue increase from AI-enabled advertisers compared to traditional methods.
Before it worked with AWS to automate parts of its sales process, the video platform suffered from data fragmentation that left 20% of advertisers' campaign questions unanswered.
As a result, Twitch has seen 25% higher revenue so far this year from advertisers that use AI solutions, Layser said.
#ai-in-publishing #digital-advertising #revenue-optimization #data-centralization #ad-tech-solutions
Collection
[
|
...
]