The data management platform (DMP) market is entering its next phase.If the first wave of traditional DMPs was built for the third-party-cookie-based internet (think Demdex, Lotame, Krux), the second wave (Permutive, Carbon, 1plusX and their ilk) was designed to bridge the gap between the cookie-based and post-cookie web.
#people #back #information #opportunity #immediately #advertising #specifically #effectively #efficiently #natural-language-processing
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