AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster | AdExchanger
Briefly

from AdExchanger5 months ago
AppsFlyer's integration with the Android Attribution Reporting API aims to prepare the mobile ad industry for a potential GAID deprecation, preventing past mistakes.
AdExchangerhttps://www.adexchanger.com/mobile/appsflyer-and-unity-integrate-with-the-android-privacy-sandbox-to-avoid-another-att-style-disaster/
Roy Yanai, VP of product management at AppsFlyer, stated that the company learned from the iOS experience, which highlighted the need for timely preparation in the industry.
AdExchangerhttps://www.adexchanger.com/mobile/appsflyer-and-unity-integrate-with-the-android-privacy-sandbox-to-avoid-another-att-style-disaster/
Unity's Oren Hod mentioned that rapid adaptation is crucial in the evolving data privacy landscape, emphasizing the importance of timely support for clients.
AdExchangerhttps://www.adexchanger.com/mobile/appsflyer-and-unity-integrate-with-the-android-privacy-sandbox-to-avoid-another-att-style-disaster/
Despite not having a timeline for GAID phaseout, AppsFlyer collaborates with Google to proactively equip clients for future changes in mobile advertising.
AdExchangerhttps://www.adexchanger.com/mobile/appsflyer-and-unity-integrate-with-the-android-privacy-sandbox-to-avoid-another-att-style-disaster/
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#mobile-advertising #google #privacy-sandbox #appsflyer #gaid-deprecation
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