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Marketing tech
fromAdExchanger
4 days ago

Snap Stops Grading Its Own Homework | AdExchanger

Snap’s Unified Attribution aligns Snapchat measurement with mobile measurement partners to help app advertisers assign credit and optimize campaigns using checks and balances.
fromPinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
5 months ago

TikTok allegedly monitoring users' Grindr activity, group claims

An internet privacy group is accusing TikTok of violating international law by tracking its users' Grindr data. European digital rights group NOYB filed a complaint against the social media platform, as well as Grindr and digital marketing company AppsFlyer, over claims they breached online privacy laws by tracking user's inter-app activities. The Austria-based organisation alleged to the country's Data Protection Authority on Wednesday (16 December) that TikTok was violating the EU's General Data Protection Regulation (GDPR) and risked exposing its customer's sensitive data.
EU data protection
Marketing tech
fromAdExchanger
7 months ago

AppsFlyer and Roku's New SRN Integration Will Shed Light On CTV Campaign Impact | AdExchanger

Roku and AppsFlyer launched an SRN integration enabling mobile app advertisers to measure and optimize CTV streaming campaigns across Roku platforms using probabilistic signals.
fromSocial Media Today
10 months ago

X Partners with AppsFlyer for Third-Party Ad Performance Measurement

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.
Marketing
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