Apple Tries The PMax Business; The Click Farm Problem Isn't Getting Better | AdExchanger
Briefly

Apple's version is limited by its own relatively narrow field of inventory. Google's PMax spans the web, YouTube, YouTube TV, Gmail, Maps, product listings, Chrome log-ins and more.
There was a tremendous amount of hardware ... whole walls of phones, and the vibe was not that of a criminal operation but rather of people, mostly in their 20s and 30s, clocking in to a job.
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