Apple Services Revenue Is Under Fire; Streaming Enters Its Next Battle | AdExchanger
Briefly

The DOJ's search-focused antitrust suit against Google contends that this deal is illegal, because it's anticompetitive. If Google loses the case and must cease payments, Apple could lose as much as a quarter of its Services revenue.
Netflix and Disney+ have been competing for ad-supported sign-ups, and Amazon Prime Video is entering the AVOD market. Most buyers prioritize Hulu, followed by Prime Video, Netflix, and Paramount+.
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