An Interview With A Star Witness In The Ad Tech Trial Of The Century | AdExchanger
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from AdExchanger3 months ago
Programmatic advertising is central to the antitrust trial against Google, focusing on auction mechanics and pricing strategies as key points of contention.
AdExchangerhttps://www.adexchanger.com/the-big-story/an-interview-with-a-star-witness-in-the-ad-tech-trial-of-the-century/
The trial features testimonies from industry leaders like Index Exchange CEO Andrew Casale, highlighting the real-world implications of ad tech operations.
AdExchangerhttps://www.adexchanger.com/the-big-story/an-interview-with-a-star-witness-in-the-ad-tech-trial-of-the-century/
Courtroom reporter Allison Schiff emphasizes how the trial's outcome may hinge on defining the 'open web display' advertising market, indicating its critical importance.
AdExchangerhttps://www.adexchanger.com/the-big-story/an-interview-with-a-star-witness-in-the-ad-tech-trial-of-the-century/
AdExchanger has chronicled the technical complexities of the case, reflecting on years of coverage leading to this pivotal moment in the legal battle against Google.
AdExchangerhttps://www.adexchanger.com/the-big-story/an-interview-with-a-star-witness-in-the-ad-tech-trial-of-the-century/
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#antitrust-trial #google #programmatic-advertising #ad-tech #open-web-display-market
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