America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

"America's Test Kitchen has begun selling its ad inventory as standalone packages, marking a significant shift from previous inventory bundles offered through streaming distributors. This change allows advertisers greater transparency and control over their ad placements."

"The 30% year-over-year increase in streaming audiences indicates ATK's success in reaching diverse viewers, not limited to cooking shows. This growth supports the new ad-buying options that enhance advertiser engagement."

"By guaranteeing that ads will run within ATK content, the company provides advertisers with improved media planning opportunities, including better data access and the ability to pair commercials with custom brand collaborations."

America's Test Kitchen has introduced direct and programmatic buying for its ad inventory, allowing advertisers to purchase ads as standalone packages. This change follows a significant increase in streaming audiences, demonstrating ATK's reach beyond cooking shows. Advertisers can now ensure their ads appear within ATK content, facilitating better media planning and data access. ATK collaborates with Magnite and PubMatic for programmatic sales, enhancing its advertising capabilities across various FAST distributors like Roku and Samsung.

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