Amazon has selected Omnicom Media Group and WPP as its advertising partners after a comprehensive review process, aiming to leverage the strengths of both agencies.
"After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," said Amazon spokesperson Margaret Callahan, highlighting the strategic nature of the decision.
The accounts will be divided geographically, with OMG taking on responsibilities in the Americas while WPP will manage the EMEA and APAC regions.
Callahan emphasized that this decision was made following a careful evaluation designed to ensure that Amazon benefits from the best capabilities of both organizations.
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