iion has partnered with Amazon Publisher Services to integrate into the Transparent Ad Marketplace, expanding advertising inventory in gaming environments. This collaboration allows brands and agencies direct access to gaming audiences with high-quality, attention-grabbing ads. As the gaming sector is expected to generate over US$250bn globally by 2025, this partnership enables a seamless entry for marketers into this lucrative field. Publishers benefit from increased demand, enhancing ad revenue and quality, positioning iion as a leader in the evolving landscape of gaming advertising.
iion's integration with Amazon Publisher Services' TAM connects brands and gaming publishers directly, enhancing campaign success in an industry projected to generate over US$250bn by 2025.
With the integration of iion and APS' TAM, brands are now able to reach a global gaming audience with unique ads designed for attention and creative impact.
This strategic collaboration positions iion at the forefront of digital advertising, reshaping how agencies, advertisers, and publishers engage with attention-centric advertising in gaming.
Publishers using TAM benefit from iion's extensive demand channels, enhancing ad revenue potential while improving overall ad quality through innovative technology.
Collection
[
|
...
]