During its 2025 Upfront event in New York City, Amazon showcased significant enhancements to its Prime Video platform, particularly AI-generated contextual advertisements tailored to specific scenes. This innovation allows for dynamic ad experiences, potentially boosting audience engagement. With 300 million global users, up from 275 million last year, Prime Video has seen a 40% increase in engagement. The event featured celebrities announcing new content for the platform, including Michael B. Jordan, Jamie Lee Curtis, and Arnold Schwarzenegger, enhancing the appeal of Amazon's offerings to advertisers.
"The ability gives Amazon's massive advertising artillery even more firepower... engagement also increased 40% over the past year."
"Amazon's Upfront event was loaded with stars showcasing new projects for Prime Video... Arnold Schwarzenegger... talking about his upcoming Christmas movie."
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